In a bid to increase their brand awareness, online casino operator BetVictor has signed a new deal with Michael Owen, which will see the Merseyside man become the face of BetVictor for a three-year period. Owen started his career at Liverpool before moving to European giants Read Madrid and finally finishing up at Manchester United. His career has boosted him to fame across Europe, which will bode well for the online betting site.
As reported by Madaboutcasinos and Calvin Ayre, Michael Owen has gained a substantial amount of knowledge and experience in his career and with his social media reach; he is hoping to be able to take BetVictor to new levels.
Victor Chandler from BetVictor commented on the new contract: “Michael is a genuine sporting icon, instantly recognizable throughout the world and, as a global brand, we see Michael and BetVictor as the perfect fit and are delighted to welcome him on board. He will be sharing his forthright views and opinions with BetVictorcustomers on the big sporting topics of the day but especially football and horse racing which Michael is so passionate about.”
Since the deal commenced earlier this month, Michael has started writing weekly columns for the website. The first one of these came last week and in it, Michael Owen made his predictions for the midweek Premier League games.
Michael Owen has not really taken any time out since retiring from football. He has just come out of a deal with BT sports, in which he commentated on matches, and he is straight into his new position.
Original News Article on Journislism.co.uk